Last Modified April 2, 2015
Notification of Changes
Information We Collect and How We Collect It
Users choose to interact with the Website in ways that require us to gather personally identifiable information, such as your name, telephone number, and email address (“Personal Information”); and your internet usage details. The amount and type of information that we gather depends on the nature of the interaction. We collect such Personal Information only insofar as is necessary or appropriate to fulfill the purpose of the User’s interaction with us. We may ask for financial information from Vendors who would like to upgrade to the premium service. Visitors can always refuse to supply Personal Information, with the caveat that it may prevent them from engaging in certain website-related activities. For example, only Members are able to post reviews and ratings on entities listed on the Website. In addition, future functionality that will enhance the user experience may only be available to Members.
You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”).
You may have the opportunity to provide contact information for other people or entities through our Website. You should obtain the consent of other individuals prior to providing I’m Sorry to Hear with their personal information.
We automatically collect some information about your equipment, browsing actions and patterns as you navigate through and interact with our website, including: traffic data, location data, logs and other communication data session data, your IP address, operating system, Web browser software, and referring website. We also may collect information about your online activity, such as content viewed and pages visited. The information we collect automatically may include Personal Information and we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service.
I’m Sorry to Hear uses Google Analytics to collect and process data, in order to better understand how Users use the Website and enhance your experience. You can learn more about how Google uses data at www.google.com/policies/privacy/partners/.
How We Use Your Information
Disclosure of Your Information
I’m Sorry to Hear may collect or aggregate statistics about our Website Users. We may display this information publicly or provide it to others. However, we do not disclose Personal Information other than as described below in this section. We do not sell our Users’ Personal Information to third parties. We may in the future provide you with the opportunity to receive newsletters via email. If you decide to opt in to receive newsletters, you may opt out of receiving these newsletters at any time. Furthermore, I’m Sorry to Hear may share your information:
i. With third-party vendors who provide services or functions on our behalf, including business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our Website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.
ii. In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
iii. When we believe it is necessary to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of I’m Sorry to Hear, our customers, or others; and in connection with our Terms and Conditions and other agreements.
v. With your consent.
vi. We also reserve the right to transfer your Personal Information as part of a transfer of all or part of Company’s assets to a buyer, as described in “Acquisition,” below.
If Vendors choose to create a profile on the Website, certain information in the profile will be publicly viewable and identifiable via the screen name or the business listing.
The I’m Sorry to Hear Vendor Review system represents a central repository for ratings and reviews of funeral vendors by their customers. When you submit a review or a comment on a review on the Website, your User Profile information will be made available as part of the review posting. If you provide a review for a Vendor that is not yet part of our Website, or if you add a new Vendor, we will use the information that you provide about the Vendor to notify them that a review has been completed and that we are adding the Vendor to our Website. We will also seek that Vendor’s greater involvement with our Website. Your Personal Information will NOT be made available to the public as part of the Vendor Review process.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
i. Tracking Technologies and Advertising: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.
ii. Communications from I’m Sorry to Hear: If you do not wish to receive certain newsletters or emails from us, you can opt-out by unsubscribing to email messages or by sending us an e-mail stating your request to firstname.lastname@example.org.
iii. We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way.
How You Can Access and Correct Your Information
We take reasonable steps to ensure that your information is relevant to its intended use, accurate, and complete. You can access and update your contact information by visiting the My Profile page on the Website. You can deactivate your I’m Sorry to Hear account by contacting us at email@example.com. We will send you an e-mail to confirm your request.
Please note that deactivating your account only removes your user profile. As a Vendor, your entity’s information will remain on the website for use and review by Members. As a Member, if you deactivate your account, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. After you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account in our archives, including for analytical purposes as well as for recordkeeping integrity.
How We Protect Your Information
We want you to feel confident about using the Website, and we are committed to protecting the information we collect. We will use commercially reasonable methods to keep Personal Information securely in our files and systems. In addition, we use encryption when transmitting your personal information between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.
Use of portions of the Website requires you to establish a User ID and password. You agree that you will be responsible for maintaining your password as confidential and for any activity that occurs on your Account as a result of you sharing your password with another or failing to protect it. I’m Sorry to Hear is not responsible for any loss or damage arising from your failure to maintain the confidentiality of your password.
Children Under the Age of 13
The Website is not intended for children under 13 years of age. No one under age 13 may provide any information to the Website. We do not knowingly collect personal information from children under 13. If you are under 13, please do not use or provide any information to this Website. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.
Visiting the Website from outside the United States
How You Can Contact Us